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日前,业内人士利用在给烟台北极星有限公司做市场营销战略研究之机,对木钟市场的现状和发展走势做了深入细致的调查研究。落地钟,在调查中认为会逐年增加的观点占38.58%,认为比较稳定的占25.98%,另有24.41%的人认为需求量会逐年减少,还有9.45%的人认为需求变化没有什么规律。这说明落地钟的市场潜力还是较大的。木壳挂钟,认为需求逐年增加和比较稳定的各占25.98%和33.86%,合计为59.84%,这也表明挂钟的市场需求状况良好。座钟(包括木壳机械芯的挂钟),由于款式陈旧,市场上国产货均属低档品,特别是在用途功能上不合潮流,有高达63.77%的商家认为没有销路,认为需求逐年减少的人占30.71%。可以说,这类产品已到了其寿命周期的衰退期。
Recently, people in the industry made use of the opportunity to conduct research on marketing strategy for Yantai Polaris Co., Ltd. and conducted in-depth and detailed investigations on the status quo and development trend of the wooden clock market. In the clock, the view that the survey will increase year by year accounts for 38.58%, which is considered to be relatively stable, accounting for 25.98%. Another 24.41% believe that demand will decrease year by year, and 9.45% believe that there is no regularity in demand changes. This shows that the market potential of the floor clock is still relatively large. Wooden clocks for wall clocks, which consider that demand has increased year-on-year and are relatively stable, accounted for 25.98% and 33.86%, respectively, and totaled 59.84%. This also indicates that the market demand for wall clocks is in good condition. The clocks (including the wall clocks of the mechanical core of the wooden shells), due to the obsolete style, are low-end goods on the market, especially in terms of functions and functions, there are as many as 63.77% of the merchants think that there is no market, people think that the demand decreases year by year. 30.71%. It can be said that this kind of product has reached the recession of its life cycle.