主持人导语当前,我国正处于全球化与西方发达国家再工业化影响下向工业化转型的发展期,各级政府既要面对社会转型中的种种复杂性,也要面对新技术革命背景下信息技术、互联网技术“后发”优势带来的,从国际到国内、从宏观到微观各个场域的变化及挑战,尤其是新技术发展带来了社会形态的崭新变化以及与媒介融合的社会舆情传播新生态。在这个新生态下,数字技术催生的网络诱致、放大、介入或主导的社会舆情事件频发,导致社会舆情发展及演化呈现更为复杂的传播特点与路径,传播形式的多元化、信息数量的海量化、数据类型的异构与多样化、信息内容的高度分散化与各种会话的碎片化,以及使得运用传统的研究方法进行的社会舆情信息的获取、组织与分析面临着严峻的挑战,进而导致社会舆情分析的质量呈现相对下降的趋势,并使得基于社会舆情分析的决策风险 At present, China is in the process of globalization and the industrialization transformation under the influence of re-industrialization in the developed western countries. Governments at all levels must meet the complexities of social transformation as well as the information in the context of new technological revolution Technology and Internet technology ", the changes and challenges brought about by various fields ranging from the macro level to the micro level from international to domestic levels, especially the new technological developments have brought new changes in social forms and the integration with media Social public opinion dissemination of new ecology. Under this new ecology, the frequent occurrence of social public opinion induced, enlarged, intervented or dominated by digital technologies has led to the development and evolution of social public opinion with more complicated characteristics and paths of communication, diversified forms of communication, and the number of messages Heterogeneity and diversification of data types, diversification of data types, fragmentation of information content and fragmentation of various conversations, as well as the acquisition, organization and analysis of social public opinion information using traditional research methods are facing severe challenges. Which in turn leads to the relative decline in the quality of social public opinion analysis, and makes the decision-making risk based on social public opinion analysis