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据专家统计,一个顾客至少会向几个或十来个人推荐其满意的产品;而一个忠诚的顾客不仅会终身成为该产品的忠实消费者,而且会在一生当中至少向几十上百个人宣传该企业和推荐该企业的产品,并可能会在该企业出现失误时,为其分忧解难,甚至帮助渡过难关。一般不到万不得已的情况是不会转向其他品牌的产品的。企业怎样才能培养顾客对企业的忠诚呢?可以通过提高公众对企业的认同度来培养顾客对企业的忠诚,进而使企业实现持久的美誉和长期的效益。
According to expert statistics, at least one customer will recommend his or her products to a few or ten individuals. A loyal customer will not only become a loyal consumer of the product for life, but will advertise at least several dozens of people throughout his life The company and the company’s product recommendation, and may be in the enterprise when a mistake, for their share of problems, or even help weather the storm. Generally not the last resort is not to other brands of products. How can companies cultivate customer loyalty to the company? By increasing the public’s recognition of enterprises to develop customer loyalty to the enterprise, thus enabling enterprises to achieve long-lasting reputation and long-term benefits.