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今天,要坚守中国电影的文化身份,我认为 有六方面内容,或者叫六条标志:一是文化方 向,二是文化追求,三是文化标志,四是文化范 示,五是文化管理,六是文化理想。这是中国电 影发展到今天的理论积淀。 坚守中国电影的文化身份,首先表现在方向 感上。中国电影的文化方向就是“二为”方向,即 为社会主义服务,为人民服务。其核心是以爱国主 义为动力,凝聚民族力量,振兴中华。这是中国电 影文化身份的本质特征,是中国特色。坚守这个方 向和走产业化道路并不矛盾。所谓产业化,核心的 一点是面向市场。坚守“二为”方向,市场就成为 中介,成为桥梁。这就是说,你创作、生产的影片必 须经过市场的检验,能在市场流通,“二为”方向 才算得到体现,否则只能是一句空话。
Today, to adhere to the cultural identity of Chinese films, I think there are six aspects, or call six signs: First, the cultural orientation, the second is the pursuit of culture, the third is the cultural identity, the fourth is cultural demonstration, the fifth is cultural management, six Cultural ideal. This is the theoretical accumulation of Chinese movie development to today. Adhere to the cultural identity of Chinese movies, first of all manifested in the sense of direction. The cultural orientation of Chinese films is “two for” direction, that is, to serve socialism and serve the people. Its core is to use patriotism as a driving force to unite national forces and revitalize China. This is an essential feature of Chinese film culture identity and is Chinese. It is not contradictory to stick to this direction and take the road to industrialization. The so-called industrialization, the core point is that the market. Adhere to the “two for” direction, the market has become an intermediary to become a bridge. This means that the films you create and produce must be market tested and can be circulated in the market. The “two for” direction can only be reflected, otherwise it can only be an empty talk.