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众所周知,咨询业是一个靠信誉吃饭的行业。著名的世界5BIG——安达信、普华永道、毕马威、德勤、安永无一不是靠着近百年以来的诚信创业慢慢地在业界树立起口碑。而她们的竞争对手大多由于假帐、作弊等不良记录在业界逐渐被淘汰,甚至销声匿迹。做咨询有的时候甚至不能允许有一点欺瞒,就像洁白的美玉之上污渍一样,有半点就会令整块美玉黯然失色。信誉对做咨询业这一行的来说绝对是第一位的。难怪麦肯锡的董事吴亦兵在北大的公司介绍会上这样语重心长地说:“我们干咨询这一行,绝不是为了赚一时的钱,有的时候我们不得不亏着钱去做,有的时候我们宁可亏钱也不去
As we all know, consulting is a reputable industry. The famous world 5BIG - Anda letter, PricewaterhouseCoopers, KPMG, Deloitte, Ernst & Young are all relying on nearly a century sincerity and entrepreneurship slowly build a reputation in the industry. Most of their competitors due to false accounts, cheating and other bad records in the industry gradually be eliminated, or even disappeared. Sometimes do not even allow a little cheating to do counseling, just like white jade stains on the same, the slightest bit will eclipsed the entire jade. Reputation is absolutely the number one priority for consulting industry. No wonder that Wu Yibin, director of McKinsey, said in a company briefing at Peking University: "We are consulted on this trip by no means for the sake of earning some money. Sometimes we have to lose money, and sometimes we prefer Money does not go either