在世纪之交,以知识为基础的经济发展模式越来越受到各国企业界的普遍关注,各行各业也面临着前所未有的新的挑战。在知识经济即将成为主流经济模式之际,市场营销策划也必须转变观念,建立新的营销策划准则。我这里仅就知识营销与市场创新方面的问题进行探讨。一、知识营销与创造需求世纪之交,知识经济时代正在向我们走来。发展知识经济离不开广大群众的参与,没有 At the turn of the century, the knowledge-based economic development model has drawn more and more attention from business circles in various countries and all walks of life are also facing unprecedented new challenges. In the knowledge-based economy is about to become the mainstream economic model, marketing planning must also change the concept of establishing a new marketing planning guidelines. Here I only on the issue of knowledge marketing and market innovation to explore. First, knowledge marketing and create demand at the turn of the century, knowledge economy is coming to us. The development of knowledge economy can not be achieved without the participation of the masses, no