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随着社会经济的发展,大学生消费也呈现出新的样态。大学生消费观念和消费行为反映了大学生的思想状态和学习生活状态,正确的消费观和消费行为是大学生创新创业能力的重要组成部分。通过问卷调查和数据分析等研究方法,本文总结了德州学院大学生消费存在的问题和原因,从多个角度提出了改善大学生消费观念和消费行为的对策与建议。
With the social and economic development, college students have also shown a new pattern of consumption. The concept and behavior of college students reflect the ideological status of college students and their learning and living conditions. The correct concept of consumption and consumer behavior are important components of college students’ ability of innovation and entrepreneurship. Through the research methods such as questionnaire and data analysis, this article summarizes the problems and causes of college students ’consumption in Dezhou University and puts forward the countermeasures and suggestions to improve the students’ consumption concept and behavior from many aspects.