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记者:什么是体育营销？奥美是如何来动作体育营销的？强炜:体育赛事和体育营销的发展情况取决于当时的社会环境。目前体育营销可以从三个角度去理解:首先是体育资产的经营和销售．就是指把体育赛事．队伍、明星等不同类型的体育资产．综合运用市场营销手段．按照市场需要去做推广工作。体育资产营销可以根据不同的行业选择不同的赞助商．可以通过出售门票．通过特许经营和从事其他项目的开发以及通过电视转播权等获得多方面的收入。第二个层面的体育营销主要是指体育赞助
Reporter: What is sports marketing? Ogilvy & Mody is how to sports sports marketing? Strong Wei: Sports events and sports marketing development depends on the prevailing social environment. At present, sports marketing can be understood from three perspectives. The first is the management and sales of sports assets. It means sports events. Teams, celebrities and other different types of sports assets. Comprehensive use of marketing tools. According to market needs to do promotion work. Sports Asset Marketing can choose different sponsors according to different industries. You can sell tickets. Through the concession and other projects in the development and through television rights and other access to a wide range of income. The second level of sports marketing mainly refers to sports sponsorship