百思买在华为什么失败?我所看到的原因解释大多数都认为,百思买的价格过高,运营成本太高。也就是说,百思买提供的客户服务和购物体验,超出了中国消费者愿意支付的水平。然而,我自己在中国的感受是,中国的消费者对高质量的产品和服务颇感兴趣。去观察任何一家国际奢侈品经销商就能发现。昂贵的苹果门店前排起的长龙也能说明这一点。我曾参与过针对3000多名中国消费者进行的调查,也证实了这样的观点:对中国消费者而言,质量比价格更重要。无论钱多钱少,绝大多数消费者都宁愿去等待、攒钱来购买他们真正想要的 Best Buy Why Huawei failed? I see the reasons explained Most believe that Best Buy’s price is too high, operating costs are too high. In other words, Best Buy provides customer service and shopping experience, beyond the level of Chinese consumers are willing to pay. However, my own feeling in China is that Chinese consumers are quite interested in high-quality products and services. To observe any one of the international luxury goods dealers can be found. The long queues in front of expensive Apple stores also illustrate this point. I’ve participated in surveys of more than 3,000 Chinese consumers and also confirm the view that for Chinese consumers, quality is more important than price. No matter how much more money, most consumers would rather wait and save money to buy what they really want