论文部分内容阅读
诚如许多人所言,我们似乎处于一个到处是泡沫,大萧条马上就要来临的严酷经济环境中。身处局中,只是盲人摸象。2014年,站在这个时代节点上,我能感知到的转型中的中国变化,有以下几个方面。行业规律的力量成熟的行业在走向集中。竞争作用与马太效应,利润率不断下降,行业龙头越来越强大,小企业要么转型,要么消亡。十几年前,家电行业繁荣的时候,新飞冰箱广告做得好,美菱冰箱保鲜做得好,还有小天鹅洗衣机,荣事达洗衣机,澳柯玛冰柜,一大票的品牌百花齐放。如今,屹立在家电行业顶峰的三大家只有海
As many have said, we seem to be in a harsh economic environment full of bubbles and the Great Depression coming to an end. Living in the bureau, just blind people like. In 2014, standing at the node of this era, I can perceive the changes in China during the transition in the following aspects. The law of the industry's strength Mature industries are moving toward concentration. The role of competition and Matthew effect, the declining profit margins, the industry leader more powerful, small business or transition, or die. More than a decade ago, when the prosperity of the home appliances industry, the new fly ads do well, Meiling refrigerator fresh well, there are Little Swan washing machines, washing machines Rongshida, Aucma freezer, a large number of brand flowers bloom. Today, the top three home appliances industry only sea