大众点评首席战略官兼高级副总裁姜跃平的主要观点如下:(1)消费者的品质在变化,中国消费者的购买驱动或者生活决策驱动,从比较明显的价格驱动不可阻挡地在向价值驱动转移。未来新一代的主流消费者是一种逼格的驱动,或者是表达的驱动。(2)信息的边界被融化,不同的消费者会有不同的消费选择,同一个自然人在不同的场景下,可能有不同的 The main points of public comments on Jiang Yueping, chief strategy officer and senior vice president, are as follows: (1) consumers ’quality is changing and Chinese consumers’ purchasing or life-decision-making drives the shift from more obvious price-driven to value-driven . The future of a new generation of mainstream consumers is a force-driven, or expression of the drive. (2) the boundary of information is melted, different consumers will have different consumption choices, and the same natural person may have different situations in different situations