模因论(memetics)是一种基于达尔文进化论观点解释文化进化现象的新理论,为研究语言及文化发展变化的规律提供了一个新的视角。本文从新词“屌丝”出现的时代背景入手,从模因论的角度分析了强势语言模因“屌丝”的复制与传播的过程,探讨了其成为强势模因的语言内在与外在的原因,以期为运用模因论分析流行语提供借鉴与参考。 Memetics is a new theory that explains the phenomenon of cultural evolution based on Darwin’s theory of evolution. It provides a new perspective for studying the laws of the development of language and culture. This article starts with the background of the emergence of the new word “Silk ”, analyzes the process of copying and dissemination of the strong language memes “Silk ” from the perspective of memetics and probes into the internal and external aspects of the language Extrinsic reason, in order to provide a reference and reference for the use of memes analysis of buzzwords.