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一、鲜味俗语说:“宁吃鲜桃一口,不吃烂杏一篓。”大凡新闻作者,都希望自己制作的标题,令受众耳目一新,甘若食饴,而摆脱标题类同化、简单化的老套子,才能产生这种新闻标准的“鲜味”。标题内容的新鲜,又涉及材料和观点两方面。标题材料的新鲜,是作者站在时代的前沿,凭借新闻的敏感性和眼光的深度穿透力,发掘出新闻事实中的新奇点,在标题中予以概括和表现所致。例如:
First, the unsolicited saying goes: “rather eat a fresh peach, eat a bad apricot a basket.” The author of any news, want their own title, so that the audience refreshing, willing to eat, and get rid of the title of the assimilation, simplification Old style, in order to produce this news standard “umami.” The title of the fresh content, but also related to materials and perspectives. The freshness of the title materials is the author’s forefront of the times. With the sensitivity of the news and the penetrating depth of the eyes, the novelty points discovered in the news are summarized and summarized in the title. E.g: