不再只做广告卖产品,而是能够创造内容甚至是产品,Eugene Chew很享受这样的改变。3年媒介公司经验,7多年创意公司数字营销经历,Eugene Chew认为自己不是100%的媒介人,也不是100%的创意人,而是介于中间——媒介人的理性框着创意人想象的边际。这样的状态或许更适合讲究创意实效的数字营销。2009年,麦当劳“见面吧”主题活动上线,引发了大 Instead of just advertising to sell, but to create content and even products, Eugene Chew enjoyed that change. 3 years of media company experience, more than 7 years of creative digital marketing experience, Eugene Chew thinks he is not 100% media people, not 100% of the creative people, but in the middle - the rational people in the media box creative imagination Marginal. This state may be more suitable for creative digital marketing. In 2009, McDonald’s “Meet It” theme activities on the line, triggered a big