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“制造为王”的时代已经过去了,起码 对于大多数厂商而言是这样的。尽 管还不能说国内经济已经完成了由“产品 经济”向“服务经济”的转变,但在3C加 速融合的背景下,内容为王、服务为王、渠 道为王的趋势大致上是正确的。 在这样的形势下,国内那些深陷“规 模大、毛利低”困境的PC和彩电厂商的行 为模式最值得研究和批判。
The era of “Make a King” has passed, at least for most vendors. Although it can not be said that the domestic economy has completed the transition from “product economy” to “service economy”, in the context of accelerating the integration of 3C, the content is king, the service is king and the channel is king. Generally, is correct. Under such circumstances, the behavior models of domestic PC makers and color TV manufacturers who are deeply trapped in the dilemma of “large scale and low gross profit margin” are the most worthy of study and criticism.