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东芝,继微软之后,成为中国人发泄民族情绪的又一个靶子。笔者无意就东芝产品的质量,以及中国的法律是否支持消费者索赔发表评论,仅就大企业的危机公关谈一点感想。关注由东芝笔记本电脑软盘控制器引起的这起风波时,不由得想到了6年前,英特尔公司也曾面临何其相似的“危机”。1994年,英特尔公司刚刚推出其划时代产品——奔腾处理器。一个由专业技术人员组成的网上论坛发布了一个消息,说奔腾芯片在浮点运算上存在问题。对此,英特尔公
Toshiba, following Microsoft, became another target for the Chinese to vent their national sentiments. The author has no intention to comment on the quality of Toshiba products and whether China’s laws support consumer claims, and only talks about the crisis public relations of large companies. Concerned about the turmoil caused by Toshiba’s laptop floppy disk controller, it could not help but think of the similar “crisis” that Intel had faced six years ago. In 1994, Intel Corporation just launched its epoch-making product, the Pentium processor. An online forum of professional technicians issued a message saying that the Pentium chip had problems with floating-point operations. In this regard, Intel