广告类阅读材料的特点是“三多”:一是人名、地名、专有名词多;二是生词多;三是缩略词、省略句多。但这种文体的设题有一个共同的特点,就是设题不多(一般为2~3道),而且大多为事实细节题,也就是说可以直接从原文中找到答案。命题的目的主要是考查考生快速处理信息和利用有效信息的能力。 The characteristics of advertising reading materials are “three more”: First, there are more names, place names, and proper nouns; second, there are more new words; third, more acronyms and omission sentences. However, this type of writing has a common feature, that is to say, there are not many questions (usually 2 to 3), and most of them are facts and details, which means that you can find the answer directly from the original text. The purpose of the proposition is mainly to examine the candidate’s ability to quickly process information and use effective information.