在当今竞争日益激烈的全球竞争中,诸多城市为了吸引更多的投资,扩大知名度,提升自己的形象,纷纷拍摄出一系列的城市形象片。毫无质疑,中国是一个文明古国,本土文化博大精深,东部城市和西部城市有着各自不同的文化底蕴,本文选取了三座代表性的城市,分别总结出东中西部城市宣传片中利用本土文化拍摄广告片的规律,从而结合所在城市的特色,如何创造性地拍出一部好的城市形象片。 In today’s increasingly competitive global competition, many cities have taken a series of images of cities in order to attract more investment, expand their popularity and enhance their image. There is no doubt that China is an ancient civilization with profound and profound local culture. The eastern and western cities have their own different cultural backgrounds. This paper selects three representative cities and summarizes the use of local culture The law of commercials, which combined with the characteristics of the city where, how to creatively shoot a good city image.