“弱势”是相对于“强势”而言的。其实,有许多“相对弱势”的媒体也曾经辉煌过,从知名度到发行网络都相当不错.只是由于体制、观念、经营方法或资金等原因而在日益激烈的竞争中落伍了,但媒体的品牌资产仍旧比较完好。弱势平面媒体壮大的瓶颈是什么?有的人说是资金,有资金就有好设备,有资金就有人才和更多资讯,有资金就可以制定一个较长的回报周期……但有时不太现实。其实到了今天,优秀媒体的经营思想都是市场导向的,所以我们认为 “Vulnerable ” is relative to “strong” in terms of. In fact, there have been many “relatively weak” media outlets that have been brilliant, from well-known to the distribution network are quite good, just because of the system, ideas, management methods or funding and other reasons in the increasingly fierce competition lagged behind, but the media Brand equity is still relatively intact. What is the bottleneck of the disadvantaged print media expansion? Some people say that it is money, that there is good equipment when there is money, that there are people with more funds and more information, and that there is a fund to make a longer payback cycle ... But sometimes not too reality. In fact, today, the management thinking of excellent media is market-oriented, so we think