论文部分内容阅读
销售政策,一直是厂商之间关注的焦点,是厂家为尽快打开市场,充分调动经销商积极性而提供给经销商的优惠鼓励政策。它的制定与运用关系到一系列市场活动的顺利进行,是一项引导性、激励性销售措施。然物极则必反,泛滥则成灾。现在的农药市场,滥用优惠政策已形成恶性竞争,厂家之间的互相攀比,导致经销商的胃口越来越大、厂家丧失了市场主动权,处于极为尴尬的境地。滚滚东逝水,淘尽多少英雄。滔滔市场之浪,让多少霸业梦成空。销售政策,成了厂家心中难以忍受之痛。
Sales policy has always been the focus of attention among manufacturers, manufacturers offer incentives to distributors as soon as possible to open the market, fully mobilize the enthusiasm of dealers. Its formulation and application are related to the smooth progress of a series of marketing activities and are a guiding and motivating sales measure. However, things must be the opposite, while the flood disaster. Now pesticide market, the abuse of preferential policies has become a vicious competition, manufacturers compete with each other, resulting in an increasing dealer appetite, the manufacturer lost the initiative in the market, in a very awkward position. Rolling east water, how many hero scouring. Tide waves of the market, so many tyrants Dream empty. Sales policy has become unbearable pain in the hearts of manufacturers.