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视觉传达设计主要是通过依靠所有平面的因素,向观赏的人们传达设计者的理念,让观赏者准确地理解作者的内心表达,同时让观众在视觉上心理上得到满足。视觉传达设计作品的价值有使用价值和文化价值两种,人们欣赏的过程就是该作品文化价值体现的过程,视觉传达设计作品中视觉传达特点的研究是次要的,我们应该更加注重观赏者的心理需求,将观赏的人们内心需求考虑在内,通过作品的完美呈现,达到观赏者的高度认可,让作者与观赏者在作品上可以得到互动,交流。
Visual communication design is mainly through the reliance on all the elements of the plane, to convey to the audience the designer’s idea of allowing the viewer to accurately understand the author’s internal expression, while allowing the audience to be psychologically visually satisfied. The value of visual communication design work has two kinds of values of use and cultural value. The process people appreciate is the process of the cultural value of the work. The research on the visual communication features in visual communication works is of secondary importance. We should pay more attention to the audience Psychological needs, taking into account the inner needs of people watching, through the perfect presentation of the works, to achieve a high degree of recognition of the viewer, so that the author and the viewer can be interactive in the works.