论文部分内容阅读
在今年“2006首届中国品牌媒体高峰论坛”上,福建东南卫视荣登“中国十强电视品牌媒体榜”。另据美德兰收视调查,2005年东南卫视综艺节目全国竞争力位居第三,全国观众满意度居第四,全国观众喜爱度居第五……以上的这些数字足以说明了已是全国一流卫视媒体的东南卫视,经过几年的努力,对“海峡”概念品牌的培育终显山露水。东南卫视的信号覆盖整个亚洲、北美洲、东欧等近50个国家和地区,拥有7.5亿的可接收人群。1998年,东南卫视落地台湾,成为第一个落地台湾省的地方媒体。不管是新闻资讯类的节目,自办的综艺娱乐类节目,还是大型的活动营销策划,无不带有“海峡”的烙印。
At this year’s “2006 First China Brand Media Forum”, Fujian Southeast TV topped “China Top Ten TV brand media list.” According to the Midland ratings survey, 2005, Southeast Satellite TV variety show ranked third in the national competitiveness, national audience satisfaction ranked fourth, the national audience favorite ranked fifth ...... These figures are sufficient to show that it is the country’s first-class TV Media Southeast Satellite TV, after several years of hard work, the cultivation of the concept of “Strait” brand finally revealed mountain dew. Southeast Satellite TV signal coverage throughout Asia, North America, Eastern Europe and nearly 50 countries and regions, with 750 million people can receive. In 1998, Southeast Satellite TV stationed in Taiwan, becoming the first local media stationed in Taiwan Province. Whether it is news information programs, self-entertainment programs, or large-scale event marketing planning, all with the “Strait” brand.