随着时代的发展,服务已从其身份上的约束中解脱出来,成为整个社会不可缺少的人际关系的基础。在营销学意义上,服务是一种可供销售的活动,是以等价交换的形式为满足企业、公共团体或其他社会公共需要而提供的劳务活动或物质产品。而医院的一切活动正是围绕患者的就医需求提供医疗卫生服务,并以此为基础求得生存和发展。衡量医院是否有服务意识,是看医院作为医疗服务的提供者,是否从服务对象的角度考虑问题,把他们当做一切管理服务的出发点。 With the development of the times, the service has been freed from its identity constraints and has become the basis of indispensable interpersonal relationships throughout the society. In the sense of marketing, service is a kind of saleable activity. It is a kind of labor service or material product provided in the form of equivalent exchange to meet the needs of enterprises, public organizations or other social public needs. All activities of the hospital are based on the patient’s medical needs to provide medical and health services, and based on this as a basis for survival and development. To measure whether hospitals have a sense of service is to look at the hospital as a provider of medical services, whether to consider the issues from the perspective of the target of service, and regard them as the starting point for all management services.