任何一家媒体,现在都特别注重给自己定位。比如,报纸是办给哪些人看的,就应该针对哪些人做新闻;栏目是针对哪些人开的,就应该针对哪些人说话。这一点当然没错。传媒竞争越激烈,就越要有针对性的产品;产品越要有针对性,就越要细分消费者。 Any media, are now particularly focused on positioning themselves. For example, the newspaper is for people who do what to look for, and what people should be for the news; column is for which people to open, which people should be addressed. Of course this is true. The more competitive the media, the more targeted products; the more targeted products, the more consumers should be subdivided.