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北京奥运会的解说,是对我国体育解说水平的一次综合检验,北京奥运会的成功举办使我国体育解说达到了一个新的高峰。后奥运时代的来临,我国观众对体育解说的水平和质量有了更高的要求,为了满足受众更多的需求,本文针对以往我国体育解说存在的不足和问题,在总结北京奥运会体育解说成功经验的基础上,运用受众理论的“五W”传播模式,对如何持续提高我国体育解说水平进行一个有益的探索。
The explanation of the Beijing Olympic Games is a comprehensive test of the level of sports interpretation in our country. The successful hosting of the Beijing Olympic Games has brought our sports interpretation to a new peak. After the advent of the post-Olympic era, Chinese audiences have higher requirements on the level and quality of sports interpretation. In order to meet the needs of the audience, this paper aims to address the shortcomings and problems of sports interpretation in China in the past. After summing up the successful experience of sports interpretation in Beijing Olympic Games, Based on the audience theory of “five W ” mode of transmission, on how to continuously improve the level of sports interpretation of our country to carry out a useful exploration.