分销与我国传统出版领域习惯所称“图书发行”“报刊发行”之“发行”过程基本吻合。从数字出版产业的视角看,尽管内容是数字出版产品的核心竞争力,但再好的产品也要受到销售制约,因此分销是数字出版产业的枢纽。本文重点论述了已经形成市场规模并具有产业意义的电子书的几种分销模式。 Distribution is consistent with the process of “distribution” of “publishing” and “distribution of newspapers and periodicals”, which is customarily used in the field of traditional publishing in our country. From the perspective of digital publishing industry, although content is the core competitiveness of digital publishing products, sales of best products are subject to sales restrictions. Therefore, distribution is the hub of the digital publishing industry. This article focuses on several distribution models of e-books that are already market-size and of industrial significance.