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走向新世纪的中国市场营销教育，面临着国际经济一体化的发展趋势和国内社会主义市场经济不断趋于完善的两大挑战。中国市场经济的迅速发展，迫切需要大批市场营销人才的脱颖而出，如何培养适合中国市场经济发展需要的市场营销人才，则成为中国市场营销教育界面临的重大课题。
China’s marketing education toward the new century faces two major challenges: the trend of international economic integration and the continuous improvement of the domestic socialist market economy. The rapid development of China’s market economy urgently requires a large number of marketing talents to stand out. How to cultivate marketing talents that are suitable for the development of China’s market economy has become a major issue for marketing education in China.