2010年底起,九阳豆浆机的市场占有率从最高点的90%以上,下跌到目前的60%左右。九阳正在经历从产品到渠道的全面变革。小米的单品爆款营销被业界广为传唱,然而小米并非首举,比小米更早的十几年前,九阳就曾凭着单品豆浆机火爆全国。九阳也正是靠着发明了豆浆机品类打下江山,一度成为了小家电行业的引领者。而如今,随着行业竞争的不断加剧,加上新市场增长缓慢,使得九阳的市场受到了一定侵蚀,走 From the end of 2010, 9 Yang Soymilk’s market share from the highest point of more than 90%, down to the current 60%. Joyoung is experiencing a comprehensive change from product to channel. Millet single product burst marketing is widely sung by the industry, but millet is not the first move, millet earlier than a dozen years ago, nine Yang had relied on a single product Soymilk popular throughout the country. Nine Yang is also relying on the invention of the Soymilk category to lay down the country, has become a leader in small household appliances industry. Now, with the continuous competition in the industry and the slow growth of new markets, the market of Joyoung has been eroded.