目的可能是企业成功的一项属性,但是对于高绩效来说它既非必要条件亦非充分条件。在《目的:优秀公司的出发点》(Purpose:Starting Point of Great Companies)一书的封面上,正中是一颗欣欣向荣的小树,绿叶向着天空伸展;地面下强健的根部纵横交错,盘成了一个宽大的网络状的根系,为树木源源不断地输送水分和矿物质。它的 The purpose may be a property of business success, but it is neither necessary nor sufficient for high performance. On the cover of Purpose: Starting Point of Great Companies, the center is a thriving tree with green leaves stretching toward the sky. The strong roots beneath the ground crisscross into one Large network of roots, the endless flow of water and minerals for the trees. its