论文部分内容阅读
美国商务部首次公布了电子商务指标,在每个月定期公布的零售额数字中,将消费者通过互联网购买的零售额单独列出。据商务部初步统计,1999年第四季美国网络销售额为53亿美元,占当期全美总零售额8212亿美元的0.64%。这是美国政府部门在电子商务成为热门市场话题后,首次针对网络购物市场所发表的 B2C 的电子商务经济指标。以后这项指标将可望由逐季改为逐月公布,同时在2001年初也将公布 B2B 的电子商务额统计。这份统计报告的公布对于传统零售业有什么象征意义呢?而未来国内网络购物市场又将朝何种方向发展?这些都很值得我们深入探讨。
For the first time, the U.S. Department of Commerce released its e-commerce indicator, which lists separately the retail sales that consumers purchase over the Internet in the regularly released monthly sales figures. According to preliminary statistics from the Ministry of Commerce, U.S. network sales in the fourth quarter of 1999 amounted to 5.3 billion U.S. dollars, accounting for 0.64% of the U.S. total retail sales of 821.2 billion U.S. dollars. This is the first time that U.S. government departments have published B2C e-commerce economic indicators for the online shopping market after the e-commerce became a hot market topic. After this indicator will be expected to be changed from quarter to month, at the same time in early 2001 will also be announced B2B e-commerce statistics. What is the symbolic significance of the publication of this statistical report to the traditional retail industry? In the future, what directions will the domestic online shopping market be developed? These are worth our in-depth discussions.