普拉哈拉德相信:整个创新性地解决贫困问题的过程,必须始于对穷人消费者的尊重,就这个合作的过程而言,作为穷人的消费者与私人部门之间是同等重要的合作方。贫困问题必须通过创新转化为所有人的机会,从而创造出一个新的市场。在普拉哈拉德的思路中,只有以良好的商业原则为基础的活动,才能使经理人保持热情和承担义务,延续活力、资源和创新。 Prahalad believes that the entire process of addressing poverty in an innovative way must start with the respect of consumers in the poor, and as far as the process of cooperation is concerned, the equally important cooperation between consumers and the private sector as poor people square. The problem of poverty must be transformed into the opportunity for all through innovation, creating a new market. In Prahalad’s line of thinking, only activities based on good business principles can keep managers passionate and accountable, sustaining energy, resources and innovation.