顺应社会多元转型与受众需求由大众化走向分众化、专业化和个性化的变化趋势,我国期刊业也先后经历了大众化期刊的崛起、时尚化期刊的涌现和财经类期刊的发育三次大的发展浪潮。特别是随着数字传播技术的演进,我国期刊的发展不仅表现为种类与数量的增加,其产品形态、传播平台、流通渠道、运营模式等也在发生革命性转变,整个期刊业面临着新 In response to the diversification of society and the needs of audiences from popular to decolonization, specialization and individuality, China’s periodical industry has also experienced the rise of popular periodicals, the emergence of fashion periodicals and the development of financial periodicals. . Especially with the gradual progress of digital broadcasting technology, the development of our country journals is not only manifested in the increase of types and numbers, but also the revolutionary changes in product form, communication platforms, distribution channels and operation modes, etc., and the entire periodical industry is faced with new