国内加盟企业配方泄密的事情在肯德基和麦当劳从未发生过。同样做食品企业,同样搞加盟连锁,他们为什么没有泄密?对于他们,配方固然重要,但强势的品牌才是“王道”“协和效应”品牌作为一种无形资产越来越受到各个阶层的重视,因为,好的品牌和高知名度确实能给人带来滚滚财源和名气。一个品牌被仿冒,从某种角度来 Domestic Franchise business leaks have never happened in KFC and McDonald’s. For the same food companies, also engage in franchising chain, why they did not leak? For them, the formula is important, but the strong brand is the “king” “Concord effect ” brand as an intangible asset more and more by each Class attention, because a good brand and high visibility can really bring people money and fame. A brand is faked, in some ways