市场营销是新经济形式下十分有用的一门课程。市场营销教学长期受理论型教育思想的影响较深,是一种以抽象的理论形式存在的教学方法。进入21世纪,伴随经济全球化趋势以及知识经济时代的到来,世界变化的加速度越来越大,因此,市场营销教学要改变长期的理论型教育思想的教学方法。向实践型教育转变,注重对企业市场营销实践的研究,设计以实践为导向的教学思想和教学方法。 Marketing is a very useful course in the new economy. Marketing teaching has long been influenced by theoretical education thought, which is a teaching method based on abstract theory. In the 21st century, with the advent of economic globalization and the arrival of the era of knowledge-based economy, the acceleration of world changes is increasing. Therefore, marketing teaching should change the teaching methods of long-term theoretical education thoughts. Change to practice-oriented education, pay attention to the study of enterprise marketing practice, design practice-oriented teaching ideas and teaching methods.