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随着信息技术的不断发展,商务模式也发生了很大变化,从过去传统的商务模式向电子商务模式转变,商家必须更加了解消费者喜好才能够在商业竞争中获胜,而数据挖掘技术则是为商家提供了了解消费者需求的重要手段。本文主要对电子商务当中应用Web数据挖掘技术进行了分析探讨,对其在网站设计和客户关系中的应用进行了分析,从而推动电子商务的发展。
With the continuous development of information technology, the business model has also undergone great changes. From the traditional business model to the e-business model, businesses must understand consumers’ preferences better to win business competition while data mining technology Provide businesses with an important means to understand consumer needs. This paper mainly analyzes and discusses the application of Web data mining technology in e-commerce, and analyzes its application in website design and customer relationship to promote the development of e-commerce.