直销条例颁布之后,越来越多的传统企业欲转型直销行业,并希望找到一位行业高手充当“操盘手”来执掌大局。但由于直销市场高素质的职业经理人稀缺,在“将难求”的情势逼迫下,这些企业往往又退而求其次,聘请“网头”充当“操盘手”。不过,众多实例证明,这种模式遗患无穷。因此,笔者在本文中将提出一套“组合拳”模式,希望能够帮助企业破解“操盘手”迷局。 After the promulgation of the direct sales ordinance, more and more traditional enterprises are trying to transform the direct selling industry and hope to find an expert in the industry to act as a “trader” to take charge of the overall situation. However, due to the scarcity of high-quality professional managers in the direct marketing market, these enterprises often resort to the second best when hiring hard-to-seek conditions and hiring “netheads” to act as “trader”. However, many examples prove that this model left a lasting legacy. Therefore, I will put forward a set of “combo boxing” mode in this article, hoping to help enterprises to crack “trader” puzzle.