任何企业都需要认真审视自身的价值何在,这是企业获得持续发展动力的源泉和决定企业生死存亡的根本性问题要在目前和未来的市场竞争中获胜,企业必须清楚地明白顾客的需求和自身的真正价值,不断地强化自身价值以超越竞争对手,并将这种价值不断地传递给顾客,得到顾客的认同企业价值要以对手为参照,要思考能比对手为顾客多带来多少价值,而不能只考虑顾客需求。只有比对手创造的价值多,企业才能赢得竞争 Any enterprise needs to carefully examine its own value, which is the source of sustainable development and the fundamental problem that determines the survival of the enterprise. To win in the current and future market competition, enterprises must clearly understand the needs of customers and their own The real value, and constantly strengthen their own value to surpass their competitors, and this value continuously passed on to customers, customers receive the recognition of corporate value to rival, to think more than the opponent to bring more value to the customer, and Can not only consider customer needs. Only by creating more than the value of competitors, companies can win the competition