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新疆虽然地理位置比较偏僻,但是常年少雨干燥的气候条件,也造就了独具特色的新疆特色瓜果。新疆的瓜果品种丰富,含糖量高,口感好,一直深受广大消费者的喜爱。但是由于缺乏品牌知名度,种植零散,道路交通条件较差,瓜果不宜长途运输等因素,导致新疆特色瓜果这么多年来都无法将自己推广出去,浪费了许多的商机。本文阐述了新疆特色瓜果的营销现状,并利用网络手段对新疆特色瓜果提出了新的网络营销对策。
Although the geographical location of Xinjiang is relatively remote, but the weather conditions of dry and dry year round, but also created a unique characteristics of Xinjiang fruit. Xinjiang’s variety of fruits and vegetables, high sugar content, good taste, has been well received by consumers. However, due to the lack of brand awareness, fragmented planting, poor road traffic conditions, and long-distance transportation of fruits and other factors, leading to the characteristic fruits of Xinjiang so many years can not promote themselves, wasting a lot of business opportunities. This article expatiates on the current situation of the marketing of special fruits and vegetables in Xinjiang and proposes a new online marketing strategy for the special fruits and vegetables in Xinjiang by means of internet.