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伴随着国民经济持续、高速的增长,广告业作为与经济发展密切相关的行业取得前所未有的飞速发展。怎样才能设计出能够准确传达信息、吸引有效消费者注意,实现传递信息、提醒使用和诱导购买的广告,成为广告行业探究的重点。实践表明,广告设计涉及到广告的创意策略、媒介选择、表现形式等诸多方面均与人的智慧联系紧密。基于以上认知,作为广告人才培养的重要途径,职业院校加强广告设计专业的课程建设,对于培养高素质广告人才的作用就突显出来。本文对广告设计专业课程建设发展方向展开深入探讨。
With the sustained and rapid growth of the national economy, the advertising industry has enjoyed unprecedented rapid growth as an industry closely related to economic development. How to design advertising that can accurately convey information to attract effective consumer attention, to achieve the delivery of information to remind the use and induce the purchase of advertising, advertising industry has become the focus of inquiry. Practice shows that advertising design involves advertising creative strategies, media choices, manifestations, and many other aspects of human intelligence are closely linked. Based on the above cognition, as an important way to cultivate advertising talent, vocational colleges should strengthen the curriculum construction of advertisement design major and highlight the role of training high-quality advertising talents. This article explores the direction of the development of advertising design courses.