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Yi作为新一代年轻人的代表人物,即将登陆NBA赛场的易建联得到了NIKE为他特别设计的个人专属标志。该标志由易建联的“易”字汉语拼音“Yi”演化而来的,非常具有中国特色,同时体现出该标志的专属性。蝎子易建联个人专属标志从外观上看像是一只蝎子,这与他的星座——天蝎座相吻合。蝎子的寓意表现出易建联在球场上那不可预知的爆炸性力量和冲击力。作为国际球员,NBA对他的了解并不多,所以易建联对于NBA乃至美国篮球界还是一个非常神秘的球员,有些人对他的能力和适应性表示怀疑,在这种情况下,易建联就像其专属标志蕴含的意义一样,蝎子虽然并不急于表现自己,但会在随后的赛场上给所有怀疑的人以致命一击。
Yi, as the representative of a new generation of young people, is about to enter the NBA arena Yi Jianlian Nike has been specially designed for his personal logo. The symbol evolves from Yi Jianlian’s easy-to-understand Chinese Pinyin “Yi”, which is very Chinese in nature and at the same time reflects the uniqueness of the symbol. Scorpion Yi Jianlian personal mark from the appearance of a scorpion, which is consistent with his constellation - Scorpio. Scorpio’s morality shows Yi Jianlian on the pitch that unpredictable explosive power and impact. As an international player, the NBA does not know much about him, so Yi Jianlian is still a very mysterious player for the NBA and the American basketball industry. Some people doubt his ability and adaptability. In this case, Yi Jianlian is like his Like the exclusive mark implies, scorpions, while not in a hurry to show themselves, but in the ensuing track for all suspicious people to a fatal blow.