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人类已迈入21世纪，全球开始迎来一个服务经济的全新时代。伴随着服务经济的惊涛拍岸，我国民航进入了一个超优势竞争的发展时期，面临着服务质量上新台阶、服务品牌更新换代、服务员工新老交替、服务竞争日趋激烈战略形势。在民航企业集团中运用全新竞争方法、构筑全新发展优势，是市场经济的必然要求，也是民航发展的战略需要，同时又是对几十年来一直在国家指令性计划下运行的我国民航企业的一次严峻的挑战。
Mankind has entered the 21st century and the world is beginning to usher in a new era of service economy. Along with the shocking service economy, China’s civil aviation has entered a period of development of super-competitive competition. It is facing a strategic situation of a new level in service quality, replacement of service brands, replacement of staffs and service providers, and increasingly fierce service competition. It is an inevitable requirement of market economy and a strategic demand for the development of civil aviation that a brand new competitive advantage is to be applied in civil aviation enterprise groups. At the same time, it is also a strategic decision of China’s civil aviation enterprises that have been operating under state directives for decades Serious challenges.