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它们形状不同、大小各异,它们总是和蔼可亲、色彩艳丽,它们与众不同,令你过目难忘,它们也许不是超级英雄,却是机场与旅客沟通的好帮手……它们就是为机场代言的吉祥物。为了赢得旅客的信任、拉近与旅客的距离,机场越来越重视吉祥物的作用。吉祥物的存在,不仅影响着旅客对机场的印象,也影响着机场和所在地民众的关系。班戈国际机场位于美国缅因州,吉祥物是当地常见的麋鹿。英国东米德兰国际机场的吉祥物则是“旅途中的蒂姆”。麋鹿和“蒂姆”在当地居民心中塑造了机场的亲民形象。
They are different shapes and sizes, they are always amiable and colorful, they are unique and make you unforgettable. They may not be superheroes, but they are good helpers for communication between the airport and the tourists. Things. In order to win the trust of passengers, to narrow the distance with the passengers, the airport pay more and more attention to the role of mascot. The existence of mascot, not only affects the passenger’s impression of the airport, but also affects the airport and the local people’s relations. Bangor International Airport is located in Maine, United States, the mascot is the common elk. British East Midlands International Airport mascot is “Tim in the journey ”. Elk and Tim "shaped the friendly image of the airport in the hearts of local residents.