一、靠什么打动顾客的消费灵魂构建商德,诚信营销,才能打动消费者的消费灵魂,切中消费者的心智网络。被誉为“最受尊敬的CEO”的杰克-韦尔奇在其自传中总结了许多成功的经验,其中第一、二条就是诚信、社会责任感,商德重于技巧,很多经营者的失败,不是能力的失败,却是做人的失败, First, by what impressed the customer’s consumer soul to build business ethics, integrity marketing, in order to impress consumers spending soul, cut consumers’ mental network. Known as “the most respected CEO,” Jack Welch in his autobiography summed up many successful experiences, of which the first and second is integrity, social responsibility, business is more important than skills, the failure of many operators, Not the failure of ability, but it is the failure of man,