社会中的人都有对个人利益的追求,这是其存在和发展的一个前提。我们把这种处于经济关系中追求个人利益的人称为经济人,将这种追求称为经济人之偏好。经济是道德文化的基础,而经济人之偏好则是人各种需要中最根本的需要,所以本文认为市场经济下如果谋求道德的重建,必须首先正视人性中的经济人之偏好。 All people in society have the pursuit of personal interests, which is a precondition for their existence and development. We call these people who pursue their personal interests in economic relations economic agents and call this pursuit economic agents’ preferences. Economy is the basis of moral culture, while the preferences of economic people are the most fundamental needs of people in various needs. Therefore, this paper argues that if we seek to rebuild morals under the market economy, we must first look squarely at the preference of economists in human nature.