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日前,国务院发布《质量发展纲要》,对品牌建设提出了一系列重要措施,强调要大力实施名牌发展战略,发挥品牌引领作用,建设有利于品牌发展的长效机制和良好环境。贯彻落实这些重要措施,必将进一步推动品牌战略的有力实施,促进经济又好又快发展。加强品牌创建增强竞争实力品牌是企业素质、信誉和形象的集中体现,也是民族素质和国家、地区整体形象和经济实力的有力体现。一个国家、一个地区、一个企业要在激烈的市场竞争中占据优势,竞争力大小是由自己的品牌和知识产权决定的。
Recently, the State Council promulgated the “Outline of Quality Development” and put forward a series of important measures for brand building. The emphasis was placed on vigorously implementing the strategy of brand name development, giving play to the leading role of the brand and building a long-term mechanism and a favorable environment conducive to brand development. To implement these important measures will surely further promote the vigorous implementation of the brand strategy and promote the sound and rapid economic development. Strengthen the brand building and enhance the competitiveness of the brand is the brand of corporate quality, reputation and image of the concentrated expression, but also national quality and national and regional overall image and economic strength of a strong manifestation. A country, a region, a business to compete in the fierce market advantage, competitiveness is determined by their own brand names and intellectual property.