县市广电作为“四级办台”中最基层的一级广电,一直来在传递党和政府声音、丰富百姓生活、传播经济信息、活跃文化市场等方面发挥着应有的不可替代的作用,但随着政策和经济环境的不断变化,上面有中央台和省市台的压力,下面有受众越来越挑剔的眼光,周围有新媒体的迅猛发展,从而使软件与硬件都显然处于严重的“弱势”地位。近 Radio and television in counties and cities, as the grass-roots radio and television at the grassroots level in Taiwan, have played an irreplaceable role in transmitting the voice of the party and government, enriching people’s lives, disseminating economic information and stimulating cultural markets. However, with the constant changes in policy and economic environment, there are pressures from the CCTV and provincial, municipalities and municipalities as well as the increasingly discerning audiences below. With the rapid development of new media around, software and hardware are apparently at a Serious “disadvantaged ” status. near