文化营销就是指通过激发产品或服务的文化属性, 构筑亲和力,把企业营销缔造成为文化沟通的一种企业营销活动。福州邮政在开拓市场过程中,充分把握市场脉搏,积极转变观念,在营销活动中,应用和突出文化因素的作用,从服务文化方面着手,积极开展文化营销活动,使邮政产品在市场上具 Cultural marketing refers to the marketing of an enterprise by creating the cultural attributes of products or services, building affinity, and making enterprise marketing a cultural communication. Fuzhou Post in the process of market development, full grasp of the pulse of the market, the positive changes in the concept of marketing activities, the application and highlight the role of cultural factors, from the service culture, and actively carry out cultural marketing activities, the postal products in the market with