论文部分内容阅读
企业形象的优劣常决定一个企业的盛衰;而企业本身运营的历史内涵又决定了企业形象的总价值。珍惜积累和运用这个价值.发挥这个无形资产的作用。常常会使企业受益无限。比如企业向现代体制的转换时。如有了以前历史资料作参考依据,就会事半功倍。所以企业报应常发挥本身的优势,为企业立传服务。2000年12月8日《铁道建设》刊登读者来信,呼吁要在公司改制中对历史资料“眼过留神、手过留情”,不要“付之一炬”。信中称:公司改制中进行公司史志编纂工作,却苦于“五十年代资料少”,“不知如何追溯历史”。而最近却因偶然原因出现转机:
The pros and cons of corporate image often determine the ups and downs of a business; and the historical connotation of the business itself determines the total value of corporate image. Cherish the accumulation and use of this value to play the role of this intangible assets. Often enterprises will benefit immensely. For example, the transformation of the enterprise to the modern system. If there is historical data for reference, will be more effective. Therefore, corporate newspaper should often play its own advantages, corporate services for the Chuan. December 8, 2000 “Railway Construction” published a letter from readers, called for the reform of the system in the historical data “look over the eyes and hand merciless”, do not “pay a heave.” The letter said: The company’s restructuring of the company Shi Zhi compilation, but suffer from “less information in the fifties,” “I do not know how to trace history.” Recently, however, due to accidental reasons turning point: