明清时的徽州,因地处山区,人多地少,“人庶仰贾而食,即阀阅之家,不惮为贾”(唐顺之《荆州文集》)。与一般商人不同,徽州商帮崇儒尚文,身为商贾而雅好诗文,人称“贾而好儒”。徽商认为“贾者力生,儒者力学,克尔家有日矣”(汪道昆《太函集》,以下未注出处者皆引自此书)。外出经商是为了谋生糊口,尊儒尚 Huizhou in the Ming and Qing Dynasties, because it is located in the mountains, many people less, “people Shuya Jia and food, that is, reading the house, not afraid to Jia ” (Tang Shunzhi “Jingzhou anthology”). Different from the general merchants, Huizhou Shangzhuo repay Confucianism Shangwen, as merchants and elegant poetry, known as Jia and good Confucianism. Huizhou merchants believe that “Jia force surviving, Confucian mechanics, Kerr home day” (Wang Daokun “too letter set,” the following are not quoted are cited in this book). To go out to do business is to make a living, respect Confucianism