《国际商报》近日载文报道,上海机械进出口集团公司的孙启康8年前受公司之派,一人到尼日利亚开拓市场;现在,该公司输出的中小规模的成套设备和生产线已投产使用。孙启康说,这“八年抗战”可谓甜酸苦辣、辛苦备尝,但也积累了不少经验。 大军未动,调查先行 上海机械1990年在尼日利亚设立代表处。为避免贸易与投资的盲目性,孙启康花了3个月时间进行市场调研。 通过跑市场了解到:尼日利亚机电市场80％的产品依靠进口;这此产品均来自英国、美国、意大利、德国和日本;质量高档,价格比 “International Business Daily” recently reported that the article, Sun Qikang of Shanghai Machinery Import & Export Group Corporation was sent by the company eight years ago to expand the market; now, the company’s output of small and medium-sized complete sets of equipment and production lines have been put into use. Sun Qikang said that this “eight-year war of resistance” was a bitter experience, but it also accumulated a lot of experience. The army did not move and the investigation preceded Shanghai Machinery established a representative office in Nigeria in 1990. In order to avoid the blindness of trade and investment, Sun Qikang spent three months conducting market research. By running the market, we learned that 80% of products in the Nigerian electromechanical market rely on imports; this product comes from the United Kingdom, the United States, Italy, Germany and Japan; the quality is high and the price ratio is high